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Utility Inc. Website and rebrand

Motion Graphics, Branding, Digital Design
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Description

While Video & Animation Manager for Utility Inc., I took the lead on a variety of video and digital projects for the Marketing Department. This included a video training library for the field, product demos and the website as well as a refresh of the brand. The goal was to position themselves as a tech company that happens to make body cameras. The CEO was also a very big fan of the Apple website. With that direction, I created a new look that I refer to as "military tech". The style utilizes wireframes, thin lines, and geometric shapes. Also dark, dramatic lighting for the visuals.

Project details

Client:   Utility Inc.
Category: Motion Design, Digital Design
Web:     www.bodyworn.com